Engage Events Business Development Project
Project Overview
Engage Events is a new e-ticketing platform aiming to disrupt the event ticketing market by offering a seamless, user-friendly, and competitive alternative to existing platforms. Our team was hired to build the foundation for their business launch, ensuring they had a strong market entry strategy and compelling brand messaging.
Our Contributions
Our team took a 360-degree approach, handling key aspects of the business development process, including:
- Business Case Development – We structured a detailed business case, outlining the market opportunity, competitive analysis, revenue model, and potential challenges.
- Social Media Content – Crafted a strategic content calendar and engaging posts to position Engage Events as a game-changer in the industry.
- Website Copywriting – Delivered compelling copy for critical website pages, including:
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Home Page (Engaging first impression and value proposition)
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Contact Page (Encouraging inquiries and partnerships)
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Privacy Policy & Terms (Ensuring legal compliance)
- Blog Strategy & Content – Wrote 20 high-quality blog posts covering event planning, ticketing industry trends, and audience engagement strategies to boost SEO and authority.
- Pricing Strategy – Developed a competitive pricing model, ensuring profitability while offering value to event organizers and attendees.
- Go-To-Market Strategy – Created a structured marketing plan, detailing launch campaigns, user acquisition tactics, and promotional strategies.
- Ad Copywriting – Produced persuasive ad copies tailored for Google Ads, social media ads, and influencer partnerships to drive engagement and early adoption.
Collaboration & Execution
We worked hand-in-hand with the Engage Events team, continuously reviewing and refining deliverables to ensure alignment with their vision. Our deep industry research and strategic execution helped shape their brand identity and position them for a strong market entry.
Final Stage
With our part of the project successfully completed, it’s now up to Engage Events to finalise the website and execute the launch. We’re excited to see their growth and impact in the event ticketing industry.