Project Details

ANCHOR International Rebrand

Project Summary

ANCHOR International Steel Company Ltd. is an established business specialising in the sales of plumbing & ship materials, stainless steel, building materials, and related products. The company needed a rebranding to better reflect its core offerings and professional identity.

Project Brief

The client wanted a new logo that would be:

• More representative of their business and industry.

• Simple yet meaningful, incorporating an element relevant to their work.

• Modernised in colour and style to stand out in the market.

Our Delivery

1. Logo Redesign

   • Created a bold, modern text-based logo.

   • Integrated an anchor shape into the “O” of “ANCHOR” to visually link the brand with its industry.

   • Used strong, clean typography to enhance visibility and professionalism.

2. Brand Colours Update

   • Shifted the color scheme to blue, gold, and white for a refined, premium, and trustworthy feel.

3. Brand Assets & Mockups

   • Designed a flyer showcasing company services and contact details.

   • Created multiple logo mockups to help the client visualise real-world applications.

   • Provided final branding materials to ensure a seamless transition.