SJ Couture Branding
Project Summary
SJ Couture is a fashion brand that embodies elegance, simplicity, and timeless style. The client sought a brand identity that reflected these qualities while maintaining a classic and modern aesthetic.
Project Brief
The client wanted a minimalist yet striking brand identity that would resonate with fashion-forward clients. The request was for a clean, timeless design using typography, with a black and white color scheme to exude sophistication. Additionally, the client needed branding materials such as shopping bags, thank-you cards, clothing tags, and other packaging elements.
Our Delivery
We designed a refined, text-based logo where:
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The “SJ” mark appears in an elegant handwritten style, reinforcing exclusivity.
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“SJ Couture” is presented in a sleek, modern typeface, enhancing its classy and attractive appeal.
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Black and white were chosen as the brand colours to signify sophistication and timelessness.
Beyond the logo, we provided a comprehensive branding package, including:
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Custom shopping bag design for client packaging.
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Thank-you cards to enhance the customer experience.
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Clothing tags to reinforce brand identity on each piece.
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A throw pillow design for additional branding.
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A brand pattern to support future brand expansion.
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Branding and packaging consultation to ensure a cohesive and luxurious presentation.