Social Media Management for Reality TV Show
Project Summary
Chef LizzyBee, a contestant in a reality TV cooking competition, needed a social media manager to boost her online presence, engage her audience, and maximize visibility during the show. Despite receiving the project on short notice, we executed a strategic revamp of her social media accounts to position her effectively.
Project Scope & Execution
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Social Media Revamp
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Instagram & Facebook transformation – Updated her profile aesthetics, bio, and highlights.
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Created a cohesive brand identity reflecting her culinary expertise and competition journey.
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Content Strategy & Execution
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Developed a content calendar tailored to the show’s schedule.
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Provided content direction before she entered the house to ensure continuity.
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Designed high-quality graphics, captions, and hashtags to enhance reach.
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Audience Engagement & Growth
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Engaged with followers through live session coverage, real-time posting, and interactive content.
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Collected and showcased testimonials and fan support for credibility.
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Edited and posted competition highlights, behind-the-scenes clips, and reactions.
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Paid Advertising & Growth Metrics
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Ran targeted Facebook & Instagram ads to increase visibility.
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Grew her follower base from 300 to 2,000 within three weeks.
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Live Content & Real-Time Updates
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Monitored and managed live voting, comments, and engagement.
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Delivered timely updates, ensuring followers stayed connected to her journey.
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Outcome
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Chef LizzyBee’s brand gained massive awareness despite her early exit (after 3 weeks).
Final Thoughts: This project demonstrated the power of strategic social media management, even within a short timeframe. If she participates in future competitions, we already have a solid foundation to build on.
